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Limited Edition Maui & Sons Originals at Opening Ceremony http://www.openingceremony.us

Opening Ceremony
35 Howard St
New York, NY 10013
(212) 219-2688

Back in the day, if you saw a Maui & Sons logo on a hooded sweatshirt or tee it meant there was a cute guy inside it on his way to the beach for a surf. This led half the girls at my high school to bundle up on the weekends and look for the bonfires so we could try to make out with them.

Opening Ceremony is carrying the limited edition relaunch of the originals from Maui & Sons this season. The tees start at $50 and will probably induce some high-fiving and "hey bro" from strangers on the street. Our staff has already purchased some of the classic pieces.